WHAT’S NEW: Golden Girl Betty White Raps For Golden Cause
Who says that when you reach your “Golden Years”, you have to stop enjoying life? Betty White says there’s no stopping her. As spokeswoman for the Lifeline Program, Betty teamed up with UK artist, Luciana to remix her No. 1 dance club song “Hot”. Alongside the Lifeline Program, Betty White wants you to know that even in retirement you can still be hot. . The remix released digitally on iTunes on Sept. 22nd. Mirroring the reverse-mortgage concept, the Lifeline Program provides another financial option for retiring seniors: allowing them to sell an existing life insurance policy as an asset while they’re still living.
Stephen Terell, Lifeline Senior VP of Sales, Marketing and Public Relations released a statement on the song and video”
“We started thinking about how we could use social media to create a viral video campaign to reach seniors and talk about our financial retirement options. We wanted to create awareness for an industry that a lot of people don’t know exists. Then everything snowballed when Luciana’s song was brought to us.”
Although, as young professionals, we may not be looking to retire any time soon, it is refreshing to know that we can still be “Hot” in that phase of our lives. Watch the Golden Girl and Luciana “stay hot” in their latest video below for the Lifeline Program campaign and let us know what you think!
-Amadi Jae for AOM & The HIGH UP. Follow @AmadiJae on Twitter for the latest in entertainment news!