Jeffrey Fashion Cares 2011 Couples High Fashion and Affluence for a Great Cause
Jeffrey Fashion Cares…and, apparently, so does Atlanta! The event, now in its’ 19th year of service, was an incredible fusion of Fashion, Celebrity and Giving. The fashion fundraiser, benefiting the Susan G. Komen for the Cure (Greater Atlanta Affiliate) and the Atlanta AIDS Fund (AAF), was a complete sell out – even at the donation level of $500.00 per ticket. That, in itself, highlights both the loyal following of the JEFFREY brand and the willingness of people to give – in spite of the current economy.
Creator, Jeffrey Kalinsky, is both a fashion and retail guru. His wildly popular and successful boutiques, located in Atlanta and Manhattan, had a majority interest purchased by Nordstrom’s back in 2005 and soon Kalinsky was brought onboard to ensure the luxury retail chain stayed ahead of the proverbial fashion curve. Those relationships, developed over the years, have helped to make the Jeffrey Fashion Cares fundraiser a major success. Last year’s donations exceeded $600,000.00 and they look to exceed that this year.
The event included looks from the 28 year old design phenom, Jason Wu. Among his many accomplishments, you might remember that he designed First Lady Michelle Obama’s 2009 Presidential Inaugural Ball gown. Additionally, the event included a number of celebrities, to include: Laura Turner-Seydel (philanthropist and daughter of media mogul Ted Turner), Cynthia Bailey and NeNe Leakes from The Real Houswives of Atlanta, Fred Schneider (of the B52’s), Atlanta’s own Rashan Ali and more.
Preceding the fashion show was an auction that included everything from trips to international destinations to local luxury spa treatments to fine jewelry. The one departure from the aforementioned actually started the line up of great items to bid on – an oversized framed print of the famed Christian Louboutin 8 inch Ballet Fetish Heel. “Wow!” & “Ouch!” at the same time! The fashion line up included AMAZING styles of short, long, sequined, feathered, see-through, formal, after6 and slightly abstract. There was something for everyone there…
The event was a virtual whirlwind, given within a two hour period this was your schedule:
- Get through rush hour traffic in Atlanta to be at Midtown and 12th by 7:00 pm – hair, wardrobe, makeup all in check
- Navigate through the impromptu reception area on the main level of the building
- Stand in line to take the elevator up 32 floors to the event space
- Navigate through the misting machine, red carpet area – only to enter the main reception area filled with fellow patrons
- Find someone to get you a cocktail (the easiest task of all really)
- Pull yourself away from incredible conversation and networking to find your seat
- Once in your seat, trying to settle down because the room is electric
- Once settled, fall in love with all of the fabulous auction items
- Spill over with excitement as the Jason Wu designs endlessly pour onto the runway – everything is AMAZING
- Find the right line for an elevator to the main level (min. 10 min wait) so you can make it to the after party at OPERA
- And the night had merely just begun. You may not see any pictures from the after party here, but I’ll will share that it was a Hawaiian Luau themed party. All I can say is, on that night, whatever happened at Opera, stayed at Opera.
-Article and photos by Jay Young for AOM and The “HIGH UP”.